5 Sterne Redner ★ Wir begeistern Menschen

A growing number o companies i facing a unprecedented increase o competition. The consequences are: price wars and a commoditization o offers, products and services. How can companies f n new ways for future growth within such competitive environment?

The introduction o new business models implies the search for and exploration o new ways t creating value – breaking the rules. Our experience: conventional strategic projects produce conventional results.

This book provides a framework for strategic innovation: ideas, processes and interventions for building new growth businesses especially for established companies. The case studies o SAP, Lufthansa, Palfi nger and One illustrate the typical challenges o strategic innovation.