The Business must go on – Strategies from the Music Industry for corporate success

Speech by Thomas M. Stein

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Being one of Germany’s most popular music managers, Global Topspeaker Thomas M. Stein has seen the rise and fall of many stars. Only a few artists enjoy long-term success, however. An amazing voice and musical talent simply aren’t enough in the long run. Instead, it’s the very same characteristics and skills that successfully establish companies on the market in every other industry as well that count. In his presentation, Thomas M. Stein reveals the music industry’s most important success strategies and transfers them to other sectors, so that your business idea doesn’t end up a one-hit wonder. Promoting creative employees and properly interacting with leaders is the decisive key factor for the successful management of a company.

To that end, Thomas M. Stein combines valuable business expertise with lots of music, show and anecdotes from the entertainment industry. With a dose of his charismatic humor, he gives you the opportunity to take a look behind the scenes and talks about the times, for instance, when as CEO europe he turned the Bertelsmann Music Group (BGM) into a global corporation with a 25 % market share or when he worked with world stars like Pink or Justin Timberlake or with German folk music legends such as the Wildecker Herzbuben. To him, the music industry in particular is an indicator of success which points out trends for all other business sectors. Music trends influence fashion, design, technology and many fields of business more – even if we are often not aware of it at all.

At the same time, the fascinating lecturer and keynote speaker Stein impressively demonstrate why the music business is the first of many industries to be hit by a technological and social change such as digitization. Thomas M. Stein then derives change processes for other industries from how the music industry deals with such developments. To him, music is the decisive driving force for change in society.

In his presentation, the highly successful top manager therefore calls for such trends and tendencies to be reviewed on a daily basis in order to be in a position to act with flexibility and, above all, in good time. For only if you constantly realign your business with this in mind and keep up with discipline and creativity, you will be able to hold your own on the stage of the corporate world and continuously produce top sellers.

Contents of the presentation:

  • Creativity: How to turn an idea into a top seller
  • Energy: Why you need to motivate yourself again and again for success
  • Discipline: How much work is behind what looks so easy on stage
  • Change: How the music business deals with change and demonstrates flexibility while doing so
  • Innovation: How to continuously reinvent yourself as an artist

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