Autonomous driving - is there a chance for the automotive industry?
Lecture by
Stefan Jenzowsky
Available as online lecture
Autonomous driving - is there a chance for the automotive industry?
Stefan Jenzowsky´s picture of the future of the European automotive industry is a dark one if corporations don’t start acting and loosen their rule-based thinking patterns. The reason is that those thinking patterns won’t work in the digital era if the disruptive technologies on autonomous driving develop exponentially and if well-known business models will be destroyed. In his lecture the futurologist and rulebreaker shows why car drivers will not only hand over the steering wheel but also might lose the competition with new global players.
Global Topspeaker Stefan Jenzowsky is a founder and director in the field of autonomous driving. With one of his StartUps he developed technologies that enable the transformation of every car into an autonomous car; this technique is unique and leading throughout Germany. He also has insights into the research work of other innovative companies and knows the technological differences and most recent developments. His expertise is based upon numerous visits at corporations like Google and Tesla, he already sat in every of their prototypes. The experienced Keynote Speaker shares this knowledge in his lectures with the audience. Thereby he gives insights into the car interior, engine bonnet and digital calculation powers and sensors.
As a speaker Stefan Jenzowsky takes a glimpse over the steering wheel and analyses the worldwide automotive industry as a whole. In his opinion, there exist strong indicators that signalize a turning point in autonomous driving – faster than many companies imagine. In the era of digital disruption innovative ideas have the power to replace traditional branches and tip over known concepts of driving. Changes in autonomous driving affect especially automotive corporations in Germany but also many other branches. Not only the technology will change but also design, interior and the usage of the vehicle.
According to futurologist Jenzowsky there is still hope if we learn from past change processes like the end of horse carriage or the end of the European mobile phone industry. His lecture shows ways how to start collaborations with other companies and StartUps to make innovative progress.
Content of the lecture:
- How does research develop in the automotive industry?
- Which role does Google, Tesla and Apple play?
- Which techniques will become important regarding autonomous driving?
- Which competences in vehicle construction will become necessary?
- How should automotive corporations react to this change?
- What new business models will develop due to autonomous driving?
Other lectures by Stefan Jenzowsky
Creative disruption in 2025 - business models of the future
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In his lecture, innovation consultant and Global Topspeaker Stefan Jenzowsky presents examples of companies that actively allow transformation processes and even design them themselves, and thus are ready for future working conditions and employee requirements as well.
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One thing is already clear today: The living, working and customer worlds in the year 2028 will differ fundamentally from today’s! What are the underlying conditions for these ground-breaking changes, the effects of which will affect all industries in only ten years’ time? In his presentation “Work in a digitised world”, Global Topspeaker Stefan Jenzowsky, member of the advisory board of 2b AHEAD ThinkTank, Germany’s most innovative think tank, and expert for innovative product and market launches outlines numerous practical options, how trade, banks or the service sector can prepare for changing value concepts and working methods.
