Customer relations and marketing 2025

Speech by Sven Gabor Janszky

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Germany 2025: Changed lifestyle and media worlds, community TV and crowd sourcing, real-virtual communication through augmented realities, rising trust in collective opinions and decreasing trust in brands, electronic assistants that take over part of the communication…Humans will communicate differently with each other than they do today. What does this mean for your company`s marketing and for customer relations?

Futurologist and speaker Sven Gabor Janszky presents in his lecture a cross-industry scenario and describes an imaginary day in the life of the year 2025: Changed lifestyle and media worlds, community TV and crowd sourcing, real-virtual communication through augmented realities, rising trust in collective opinions and decreasing trust in brands, electronic assistants that take over part of the communication. Humans will communicate differently with each other than they do today.

If you take the development of the media scene seriously you need to count on user-generated marketing. In demand are concepts of pull marketing instead of push commerce. Not the unfortunately wide spread mass exposure of target groups with plump brand messages is the future model but more the understanding of the customers as a theater audience that needs to constantly be fascinated and wowed. Necessary for this production of lifestyle worlds are a new way of thinking and new structures in marketing departments. Integral impulses are coming from viral marketing and the theory of meme. Marketing in the web 3.0 means most of all: to prepare for the revolution of the TV world, a world in which program schemes will dissolve and no one will watch commercial breaks anymore. Innovative new marketing models of behavioral targeting will arise.

From this trend scenario from a user’s point of view Janszky deflects key strategy recommendations for companies of all different kinds of industries and shows possible business models for the future. The most important message of the Global Top Speaker: In a world of “multioptional disorientation” and automated targeting systems the “intelligent touch-point-management” becomes a central element of added value. 

Contents:

  • Customer relations according to the “act like lovers do” strategy
  • The CRM strategies of the future: “Economy of Acceptance” and “Trust-Center-Principal”
  • Challenge of the customer relations industry: Be “Google-Plus”!
  • Marketing in web 3.0
  • Chance of the future: Intelligent touch-point-management

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