Innovation management 2025

Speech by Sven Gabor Janszky

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How you open up business models of the future will be elaborated in this presentation with the shooting star of Germany’s trend research scene.

Speaker Sven Gabor Janszky explains in which way innovative companies will differ from less innovative companies in the year 2025. The special difference will be made by those methods and ways that will integrate the customer as well as the employees in the innovation process. Technological foundation are electronic assistance systems and automated targeting methods. Futurologist Janszky presents the key players in your innovation management: in your job descriptions you will ask for knowledge managers instead of product managers, the future of your business lies in the hands of intrapreneurs and contract centers and dissolve the division of R&D, sales and marketing. 

His most important message comes last: Forget brainstorming! Already 1958 it was scientifically proven that brainstorming is inhibiting ideas and motivation. For the development of your future products use those strategic methods that can lead you from a founded trend analysis via the creative idea development up to the successful launch.

Speaker Sven Gabor Janszky explains in which way innovative companies will differ from less innovative companies in the year 2025. The special difference will be made by those methods and ways that will integrate the customer as well as the employees in the innovation process. Technological foundation are electronic assistance systems and automated targeting methods. Futurologist Janszky presents the key players in your innovation management: in your job descriptions you will ask for knowledge managers instead of product managers, the future of your business lies in the hands of intrapreneurs and contract centers and dissolve the division of R&D, sales and marketing. 

His most important message comes last: Forget brainstorming! Already 1958 it was scientifically proven that brainstorming is inhibiting ideas and motivation. For the development of your future products use those strategic methods that can lead you from a founded trend analysis via the creative idea development up to the successful launch.

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