Rule Breaker: how people think whose ideas change the world
Lecture by
Sven Gabor Janszky
Rule Breaker: how people think whose ideas change the world
The head strategist and leader of the 2b AHEAD ThinkTank, Sven Gábor Jánszky, lets you plunge into the stories behind the most interesting breaches of rules of our time. He takes you on a fascinating journey he himself has experienced in the past two years. For two years, Sven Gábor Jánszky travelled all over Germany to meet the most important rule breakers of the German business world. First, he observed them and later on, he talked openly with them about their lives and strategies.
They spoke – sometimes with amazing frankness – about how breaking rules enabled them to discover new markets, to bring entire industries to the brink of ruin, to earn millions and to change the world with their own hands …
- the owner of a shipping company, who re-invented the cruise industry!
- the financial manager who discovered the bank of the future!
- the real estate agent wo stood up to the entire industry!
- the online retailer who revolutionised the bricks-and-mortar pharmacy market!
- the student who invented the newspaper of the future!
As varied as their stories and their characters may be, these people all know one secret to success: The art of lateral thinking! Sven Gábor Jánszkyhas studied the methods and mindsets of these lateral thinkers. He analysed how – by deliberately breaking the rules – they discover new innovations and how they come out on top of the vast majority of notorious sceptics.
In his book „Rule breaker – How people think whose ideas change the word“, lecturer Sven Gábor Jánszky gives the most current instructions on creative lateral thinking. And just like the book, his presentation is a guide on how to do better, how to cross boundaries and how to change the world. For everybody can become a rule breaker. Right after Sven Gábor Jánszky’s speech, you will already have set out on the right track. You will have started to think like those rule breakers who achieved the most ground-breaking market conquests of our economy.
Contents:
- How Germany’s most innovative lateral thinkers think
- In which industries are the next breaches of rules looming
- 10 strategies for breaking the rules: The rule breaker manifest
- How everybody can become a lateral thinker
- How you can detect future breaches of rules
Other lectures by Sven Gabor Janszky
My son, the cyborg - how technology makes humans more human
In this presentation, Sven Gabor Janszky - Germany’s most innovative futurologist - does away with one of the most widespread misunderstandings of our times: Supposedly, technology is cold and inhuman. And artificial intelligence will degrade humans to the second most intelligent species and therefore lead to the apocalypse. None of which is true, says Sven Gabor Janszky. With charm and lots of verve, the Chairman of the 2b AHEAD ThinkTank explains how today’s development is part of normal human evolution. Yes, computers will be more intelligent than humans. And yes, this will happen smack in the middle of our children’s lifetime, probably around 2050 – this is how the renowned expert on the future starts out on his journey through time and into the future.
2035: How much human tolerates the future?
Digitalisation and automation precede rapidly. Janszky shows a future in which we will live better, healthier and longer, despite those developments – but only if we start to engage. All great and huge promises will become true if we would finally accept that computers are much better in certain subjects than us humans, says Janszky. The general public must lose its fear of data protection to use the benefits of intelligent systems like Big Data and Artificial Intelligence.
working worlds in 2035
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Disrupt! The spirit of silicon valley
There is one place in the world that by now determines our life and work like no other: The Silicon Valley. At a breakneck speed, it pushes its innovations and its spirit of disruption into the whole world. Therefore, it’s no wonder that many of the world’s leading companies from Google and Apple to Amazon and Facebook and on to Tesla, Uber and Arbnb are located in the Silicon Valley.
Living environments in 2030
Sven Gábor Jánszky presents part of the future scenario „Living environments in 2030“ by the 2b AHEAD ThinkTank.
This cross-industry scenario describes an imaginary day in a person’s life in the year 2030. Every year, 200 preselected managers and industry leaders develop this scenario at the Future Congress of „Germany’s most innovative think tank“.
How our values will change in business and society
Management meets value-based future
In his keynote, Global Topspeaker and trend researcher Sven Gábor Jánszky turns the public discussion on the loss of values upside down: Those who mourn the loss of good old values share a misconception that is dangerous to your company and to our country as well! The apocalyptic loss of values among young people does not exist – all the same there is a profound change in values that managers need to recognize and then shape.
IT 3.0: From intelligent clouds to the operating system of our life
For Global Topspeaker and trend researcher Sven Gábor Jánszky, the hype about cloud computing is only the beginning. After the Cloud comes IT 3.0! And this is when the intelligence of smart prognostic will move into the Cloud. It will bring about the most significant conquest of markets of our time.The world's first commercial quantum computer project is now a reality, paving the way for a new era of information processing.
