5 Sterne Redner

Rulebreaker - how new products change the world

Lecture by
Stefan Jenzowsky

Available as online lecture

Rulebreaker - how new products change the world

Rulebreaker - how new products change the world

How are ground-breaking innovations created? Where do inventions such as the 4-wheel automobile, the looping roller coaster, the iPhone or the QWERTY keyboard come from – and why did precisely these products succeed? In the course of his professional career, Stefan Jenzowsky, expert on innovative business models and new products, has already taken scores of new products and services to their market launch. In his fascinating presentation, he talks about ingenious business ideas, their implementation – and the stories behind them.

It’s a fact that behind many trendsetting products, there are masterminds whose biographies are surprising and whose motivations are inspiring. Based on entertaining and exciting stories, the Global Topspeaker demonstrates what drives these people, what kinds of emotions guide them and how they push their ideas. Together with his audience, he also dares to venture a glimpse into the future and explains which innovative trends and visionary inventions will have an impact on our world in the years to come.

Laughed at and boycotted: products that are well-known and successful today, such as the low-cost carrier Ryanair or the cruise ship giant AIDA, were underestimated at first, – and countless obstacles were put into the founders’ way. In the end, however, their business models succeeded anyway and destroyed competitive companies in the process. Even today, the makers of tomorrow’s world are being attacked: lobbyists, taxi drivers and medical practitioners’ associations protest against the next generation of products. Lecturer Stefan Jenzowsky speaks of so-called rule breaker products: made by pioneers who vent their anger, do not give up, break rules – and are successful for these very reasons. Together with futurologist Sven Gábor Jánszky, he published a book on management strategies called „Rulebreaker” in 2011, which tells the stories behind successful new products.

However, not all visionary new products are successful: Stefan Jenzowsky also reports on those ideas that turned out to be misconceptions. He recounts the visions of the nuclear age and recalls the errors and misjudgements regarding new product developments. He illustrates which factors make up effective new products and indicates the mistakes established companies make when evaluating innovations. In his presentation, Stefan Jenzowsky spans the gamut from the invention of the automobile to the present day where inventions are accepted and established a lot quicker and on a more global scale thanks to digitisation. In a highly entertaining and inspiring way, he demonstrates which driving forces motivate people to change the world with their inventions.

Contents of the presentation:

  • The story behind the product – How trendsetting products are created
  • Now more than ever! – What are the driving forces that motivate the makers
  • Disruption as a factor for success – Why rule breaker products come out on top
  • That’s not going to work anyway! – Misjudgements made by established companies
  • Trends and the future – What kind of new products will be created thanks to digitisation

Other lectures by Stefan Jenzowsky

Creative disruption in 2025 - business models of the future

Currently, disruption is probably the most important buzzword to be heard in the Silicon Valley. In his presentation, Stefan Jenzowsky, expert on business model innovation and digital disruption, explains what it is all about. How will your business model be destroyed? And what will replace it in the future? – Only those who consistently question their own business model will also be successful in the future and will be one step ahead of their competitors.

Future potential "made in germany"

What’s „in“ today may already be forgotten tomorrow. A nightmarish thought for many established companies. New technologies, new markets, new players – in the course of globalisation and technologisation, the world of business and production is moving faster and faster. Disruptive business models turn everything upside down. Companies are required to sustainably secure their market position by adapting to future developments and actively driving change. Is „Made in Germany“ in danger? Or do in particular business models „Made in Germany“ have the future potential necessary to meet these challenges?

Shaping your future

The future is full of uncertainty. How will markets and businesses develop? What business models will prevail in the long term? Will the customers of the future tick like they used to do? And: Will our jobs still exist at all? Global Topspeaker Stefan Jenzowsky is an expert on creative disruption and in his presentation „ Shaping your future“, he demonstrates that the courage to change and continuous further advancement do pay off. By getting involved in the inevitable change of our living and working worlds, you will have distinct competitive advantages in the world of tomorrow.

Allowing digital transformation and successfully shaping change

Our working world is undergoing a process of change, the serious consequences of which are already evident today. In ten years’ time, jobs and job requirements will have adapted to the technologies of digital transformation and the resulting process automation and optimisation.

In his lecture, innovation consultant and Global Topspeaker Stefan Jenzowsky presents examples of companies that actively allow transformation processes and even design them themselves, and thus are ready for future working conditions and employee requirements as well.

Work and life in a digitalized world

One thing is already clear today: The living, working and customer worlds in the year 2028 will differ fundamentally from today’s! What are the underlying conditions for these ground-breaking changes, the effects of which will affect all industries in only ten years’ time? In his presentation “Work in a digitised world”, Global Topspeaker Stefan Jenzowsky, member of the advisory board of 2b AHEAD ThinkTank, Germany’s most innovative think tank, and expert for innovative product and market launches outlines numerous practical options, how trade, banks or the service sector can prepare for changing value concepts and working methods.

Autonomous driving - is there a chance for the automotive industry?

Stefan Jenzowsky´s picture of the future of the European automotive industry is a dark one if corporations don’t start acting and loosen their rule-based thinking patterns. The reason is that those thinking patterns won’t work in the digital era if the disruptive technologies on autonomous driving develop exponentially and if well-known business models will be destroyed. In his lecture the futurologist and rulebreaker shows why car drivers will not only hand over the steering wheel but also might lose the competition with new global players.