Rulebreaker – how people think whose ideas change the world

Speech by Sven Gabor Janszky

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Keynote in accordance with the successful book

The head strategist and leader of the 2b AHEAD ThinkTank Sven Gabor Janszky takes you into the stories behind the most interesting rulebreaks of our time. He invites you to a fascinating trip that he himself has experienced in the last two years.

Janszky has travelled throughout the republic to the most important rulebreakers of the German economy. First he observed them and later on he openly talked to them about their life and their strategies. With occasionally breathtakingly openness they tell about their rule-breaking with which they discovered new markets, brought entire industries to the brink, earned millions and with their own two hands changed our world

a ship-owner who reinvented the cruise industry!

a financial manager who discovered the bank of the future!

a real estate agent who stands up to the entire industry!

an online retailer who revolutionized the stationary pharmacy market!

a student who invents the newspaper of the future!

As varied as the stories and their characters may be, they all know one secret to success: The art of lateral thinking! Janszky has researched the methods and mindsets of these lateral thinkers. He analyzed how they discover new innovations by deliberate rule-breaking and how they stand up against doubters.

In his book “Rulebreaker –how people think whose ideas change the world” Global Top Speaker Sven Gabor Janszky gives an instruction to inventive lateral thinking. And just like the book, this keynote is guidance to making things better, to cross boundaries and to change the world. Because everybody can become a rulebreaker. After this speech you will already be on your way. You will have started thinking like those rulebreakers who have managed the biggest market conquest of our economy.


  • How Germany’s most innovative lateral thinkers think
  • In which industries the next rule-breaking is inevitable
  • 10 strategies for rule-breaking: The Rulebreaker Manifest
  • How everyone can become a lateral thinker
  • How you can recognize rule-breaks from now on

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