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S.T.A.R.T. – Rewrite your Story

Lecture by
Peter Brandl

S.T.A.R.T. – Rewrite your Story

Lecture contents

  • Take control and become the author of your story (again).
  • Analyse the communication processes that have led to the status quo.
  • Define how you want to be seen. And what (still) speaks against you being seen that way!

Virtuelle Keynotes - Peter Brandl | Speaker Pilot

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S.T.A.R.T. – Rewrite your Story

Every company, every personality has a story. But this does not mean the polished sentences in glossy brochures. Rather, it is what "people" say about the company. The story is told by customers, employees, suppliers, sometimes even the public. The story can be positive for the company or negative. The question is: Who writes the story? Is the story actively created or is it a product of chance and circumstances?

Most of the time, the story is created "just like that" - and this is where the problem lies. The result is a narrative quagmire that festers. In everyday life, people rarely talk about the things that are going well. Instead, they grumble, complain and throw up. And so the narrative swamp turns into a stinking cesspit.

The good news is that you can do something about it.

Implement a system for powerful, sustainable cultural change with the S.T.A.R.T. process.

You decide!

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