Teams + Trends - What trade and industry can learn from music business

Lecture by
Thomas M. Stein

Available as online lecture

Teams + Trends - What trade and industry can learn from music business

Teams + Trends - What trade and industry can learn from music business

The music business and its players are considered to be hip trendsetters. Many trendsetting developments have had their origin in this extremely fast moving market. Old sales structures being replaced by download purchases „on demand“, rapid changes in the media used – switching from MC and records to CD and MP3 -, and new business models such as music file sharing services on the internet are only some of the examples of the past years. Tastes are constantly changing, new styles are being developed, in short, it’s a people’s business, vibrant and highly adaptive.

Good observation skills, decisiveness and reacting quicker than the rest of the market are the road to success. It is essential to be a “first mover”, to identify the ever changing demands of the market, to adapt to new situations quickly, to set new trends and to seize the moment. Think out of the box, have the courage to try something new, be inspired by creative outsiders, go with your gut feeling and dare to go down paths nobody has ever gone before. 

Global Top Speaker Thomas Stein, actively participated in shaping many innovative business models in the music industry. In his speech, he describes the requirements, the approaches and the negotiation strategies and skilfully transfers them to other economic sectors. It is not important where you are creative but it is important to discover unusual market entry strategies or cooperation opportunities and to effectively adapt marketing and communication strategies to the dynamic markets. And above all: Your heart must be in it. Top manager Thomas Stein knows: Trends and ideas are not generated single-handedly.

In the second part of his vivid speech that is full of practical hints and tips, he focuses on how to capitalise on the potential of a heterogeneous team in an optimum way. Stein’s recommendation is: Initiate teamwork across all hierarchy levels and work areas. Go unusual paths, even go to different locations. But be aware of how heterogeneous teams can be controlled efficiently. In the music business, Stein learned how to skilfully join together expertise from the texting, composing and selling sectors and how to have creative people and marketers work together to get the best out of a product. The distinct goal being: Rendering a song / an artist / a product unique and successful. Such a feat cannot be accomplished without true commitment and mutual trust. 

Furthermore, apart from creative people and economists, professional project managers and programmers are required. Often, this combination of various qualifications, backgrounds and objectives is the key to success. It is like composing a piece of music with all its diversities, in business teams you need different personalities and different skills to accomplish a joint effort. With good management instincts, a special mix of methods, a distinct goal in mind and the firm belief in yourself and the team, you can achieve something really, really big.

Contact Thomas M. Stein

Other lectures by Thomas M. Stein

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For people to live and work together in harmony, respect is indispensable. Yet, we increasingly lose sight of this virtue, says Global Topspeaker Thomas M. Stein. In his capacity as a top manager in the international entertainment industry, he found that as soon as people become successful, some of them become disrespectful, too. He therefore demands: More respect! Personal stories about his career, from an apprentice in a publishing house to one of the most powerful people in the music industry, illustrate: We need to show respect to our fellow humans but we also have to demand it for ourselves. Companies where an atmosphere of respect prevails among colleagues, employees and customers are more successful than others. 

The Business must go on - strategies from the music industry for corporate success

Being one of Germany’s most popular music managers, Global Topspeaker Thomas M. Stein has seen the rise and fall of many stars. Only a few artists enjoy long-term success, however. An amazing voice and musical talent simply aren’t enough in the long run. Instead, it’s the very same characteristics and skills that successfully establish companies on the market in every other industry as well that count. In his presentation, Thomas M. Stein reveals the music industry’s most important success strategies and transfers them to other sectors, so that your business idea doesn’t end up a one-hit wonder. Promoting creative employees and properly interacting with leaders is the decisive key factor for the successful management of a company.