The fan principle: how companies turn employees into real fans

Lecture by
Ronny Leber

Available as online lecture

The fan principle: how companies turn employees into real fans

The fan principle: how companies turn employees into real fans

How do companies turn their employees into fans? What insights can companies take from successful sports teams for their own employee retention? Which methods help you to turn your employees into brand ambassadors?

Motivator, economist and sports scientist Ronny Leber presents in his speech an exciting crossover of economy and success stories from the sports sector. The entertainer of major events, like the games of the national soccer team or the ATP 500 tournament, has already inspired more than 4 million people. Now he is dedicated to the question why sports teams have so many loyal fans that give everything for their teams and what the economy needs to create their own enthusiastic fan community.

But what exactly is the difference between successful fan support and employee retention in many companies? Why do many fans sacrifice their whole spare time free of charge for their favorite team but are not willing to do “more” for their paid work?

The so-called extremists are frowned upon as absolute hardcore fans. Wouldn’t companies wish for such extremists, who give their everything for the company? Who promote the company with no limits?

Merchandising has become a major added value for every successful sports team and every sports event. In this presentation, motivational speaker Ronny Leber explains how people become emotional ambassadors of a team, a cause.


  • Create increased employee identification with their company
  • Generate the highest commitment possible on the job
  • Strengthen emotional connection
  • Create magic moments together with your employees
  • Promote higher personal initiative of your employees

Sports entertainer Ronny Leber underlines in this very intoxicating speech with many examples, how you can motivate your employees to the highest identification with your company. Come join us on the path to become a fan favorite!

Other lectures by Ronny Leber

The fan principle: how to enthuse today's youth

Today’s youth is only interested in computer games, mobile phones or in themselves? Social values are water under the bridge? Moreover, teenagers distance themselves more and more from their environment? Misconceptions about the aspiring adolescents sound this way or similar. But how should companies approach the next generation?

The stadium principle: Win together!

Do you know the feeling when a whole stadium is behind their team? This moment when the fire of a team ignites the fans? This feeling to have contributed to this atmosphere and the win? Why should only sports teams enjoy this advantage?

The power principle: reach your goal through acting successful

Many people in the area of sales, management and leadership have one or many goals, but are actually far away from reaching them, because they don’t have power or motivation. But other sectors of the economy are affected as well besides financial service providers and sales organizations. 5-star speaker and motivator Ronny Leber shows in this vivid and practical presentation how to close the gap between the current status and your own goals using the power principle and a lot of motivation.