The last stand of data protection
With the introduction of the European General Data Protection Regulation (GDPR), an international, legal framework is to be created. At the same time, the implementation of the new regulations causes many a company quite a headache. However, for Global Topspeaker and futurologist Sven Gabor Janszky, the current debate on data protection has long since become obsolete and is a relic from the past. In his fascinating presentation, he explains why we will want to share our personal data in the future.
We are currently experiencing a radical change in paradigm with regard to data protection - futurologist Sven Gabor Janszky is convinced. His thesis: Citizens don’t want to hide their data, they want to share it – and in the future, they will do so every day. For we already live in a digital age where all of us are constantly interconnected. And so any kind of information, any piece of music, any movie, any commercial is permanently available. An anarchy of supply has been created, an information overload that permanently surrounds every one of us.
At the same time, this flood of data will also allow us to live safer, healthier and consequently longer lives in the future. The Quantified Self movement, where personal data is recorded, analysed and evaluated by means of self-tracking, tremendously supports the development of the pharmaceutical industry. According to Sven Gabor Janszky, most deaths nowadays are being caused by data protection already. An accurate genetic test has no benefit at all, if physicians cannot continuously access it. An innovative, medical examination is not particularly helpful if the results are not interconnected so to draw vital conclusions.
Thanks to Big Data, even accident hazards may soon be decreased considerably: Not only can a multitude of smart sensors detect and evaluate data in real time and react faster while driving autonomously than a human could. In case of a crash, modern cars will also be able to make an emergency call and report the location of the accident to the rescue control centre. Thanks to artificial intelligence, cars of the latest generation will be in the position to communicate with each other directly in case of technical problems, transmit sources of error and automatically remedy them.
In this presentation, jointly analyse our interconnected present with Sven Gabor and take an exciting look at the not too distant future. By then, we will have learned that we will only be able to usefully filter information for our lives if we share our data and our needs and have them analysed by intelligent systems. Nowadays, most people already live this way of life every day: when they use Google, Facebook or payback cards, when they are active in internet communities and when they are pleased that – instead of being flooded with untargeted advertising – they receive advertising specifically tailored to their needs and preferences.
To Sven Gabor Janszky, data protection of the future means that, with one click, a citizen can look at, modify and delete data stored about him.
Contents of the presentation:
- Why the data protection law (GDPR) has long since been outdated
- Why the handling of data will change considerably in the future
- Why citizens will want to share their data instead of hiding it
- What opportunities will data-based technologies offer in medicine and traffic
- How we will be able to live safer and healthier lives by sharing our personal data