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How to be your own customer

Business is personal and even more so for many entrepreneurs, says Sahar Hashemi, trend researcher in cause of entrepreneurship and customer service. Her latest article for Business Strategy Review from the London Business School has recently been published. It is called "How To Be Your Own Customer".

Sahar comments that "as the structure grows, the people on top grow further and further away from customers and the real needs of the business". The future trend must counteract! Read the beginning of the article here:

"I was brought up with the advert featuring Victor Kiam, head of Remington Products, in which he said, "I loved the shavers so much I bought the company." Some things haven’t changed since the 80s. A decade or two later, Will King created King of Shaves because he was allergic to foam shaving products. The moral of the story: many entrepreneurs start companies out of the frustration of not finding what they want for themselves and create products they love or need as customers. Approaching a business this way, customer service becomes the essence of what you do rather than a nice extra. The customer is your core compass in making decisions."

Click below to download the full article by Sahar Hashemi of the speaker bureau Global Topspeakers.

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