When Digital Becomes Human
Content
There is an urgent need for an extreme transformation of the customer relationship, Steven van Belleghem states. Customers live in a world of self service, big data, customer automation and the integration of the online & offline world. If your organization fails to implement the digital relation, your future becomes very uncertain. Succeeding in the digital transformation will not be enough. As a consequence of the digital evolution, there is also a need for the human transformation of your customer relationship.
Thinking about the role of humans versus machines, thinking about the role of the warm human touch and considering the power to connect people with people, are the key challenges in this domain. ’When digital becomes human’ by Global Topspeaker Steven van Belleghem is a story about the combination of the digital and the human transformation in your customer strategy. This story will take you on a journey to the future. It is provocative, exciting and scary. Enjoy this amazing view on the future of marketing! The book received the award for 'Best Marketing Book of 2015'.
Profile
Economist Steven van Belleghem is a popular speaker at home and abroad. As an expert in customer focus in the digital world, he takes his audience on a journey to the world of modern customer relationships in a clever, enthusiastic and inspiring way.Steven van Belleghem is not only a passionate keynote speaker, emtrepreneur and thought leader in the terms of customer relationship, but also the author of three bestselling books. His first book, "The Conversation Manager", which won the award for most innovative marketing book of 2010, made him a famous. The Global Topspeaker also wrote "The Conversation Company" and his most recent book "When Digital Becomes Human". This work received the award of "Best Marketing Book of 2015". Over 75,000 copies of his books were sold.