Alexander Wild

Alexander Wild ist der Experte für Seniorenmarketing in Deutschland

Occupation: CEO, Diplom-Kaufmann

Field(s) of expertise: Digitization, demographic change, 50plus – and online marketing, innovation, securing the future

Language(s): German, English

Old is so yesterday

When his mother learned in 1996 that her son programs websites, she was appalled. Therefore, Alexander Wild founded the first German online club for people over 50 in 1998 – and became a laughing stock. In 1999, he hosted the symposium “Senioren agil – Wirtschaft senil?“, but the event had to be cancelled due to a lack of participants. And today? The mega trends digitization and demographic change confirm what the astute entrepreneur realized early on…

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The internet pioneer remained faithful to the topics digitization and demographic change – and was right in doing so: Today, the Global Top Speaker Alexander Wild, who amongst other things managed the direct marketing of a big conference organizer before becoming self-employed, is regarded as a digital expert and as a profound connoisseur of the older generation in Germany. As founder and CEO of “Feierabend Online Dienste für Senioren AG”, he demonstrates both every day anew. His company advises SMEs and large companies from almost all consumer industries on the development of products and services and on marketing for older target groups. With the product tests by Feierabend-senior-scouts, Wild achieves the apparently impossible for his clients: the connection of market research, image advertising and product PR. Today, Feierabend.de is not only the oldest, but also the biggest German-speaking online network for people around 60 and was honored as “Best community in Germany” by the Federal Ministry for Economic Affairs and Energy.

For these achievements, Alexander Wild was designated “rebel of the internet” by Frankfurter Rundschau and Financial Times named him one of the “101 heads of the new economy”. A headline of Frankfurter Allgemeine Zeitung read “Achieving success with ALDI principles” – Wild worked at ALDI after finishing his studies. 

Every day, Wild experiences what makes the so-called best agers tick, he understands their language and knows how dialogue at eye level works, he know their wishes and about their market power – and he knows, how individual and young at heart older people are. And again, he’s betting on the future when saying: “Demographic change and digitization are two trends that go hand in hand. And together, they offer yet unidentified opportunities for our country, its economy and its society.”

Wild’s presentations combine a unique “Case study 50plus” and clear future research on digital marketing with an enormous wealth of exciting real-life stories. His presentations impress with high practical relevance and are continuously updated by Alexander Wild. The youngest offspring of a centuries-old gemstone-family is a passionate motor cyclist, skier and “proud father of three fantastic children”.   

Consulting:

  • Impact of digitization and demographic chance on markets and companies 
  • Test and optimization of products and services for older people
  • Digital marketing for older clients 

Event support:

  • Tests by Feierabend-senior-scouts
  • Moderation of seminars, panel discussions etc. 

Other:

  • Supporter and cooperation partner of government initiatives such as “50plus ans Netz”, “Online-Jahr 50plus, “Internet erfahren” 
  • Founding member of the service club Round Table Frankfurt
  • Jury member at the election of “Miss Germany 50+” in 2013

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Satisfied Customers

  • arvato
  • BMWI
  • Deutsche Bank
  • DM-Drogeriemärkte
  • Euroforum
  • Friedwald
  • Galeria Kaufhof
  • Handelsblatt
  • Inspirato Konferenzen
  • Management Forum
  • Mundipharma
  • Nestlé
  • Sparkassen Finanzgruppe
  • Stage Entertainment
  • VDZ Akademie
  • W&V

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