Norman Buecher

Keynote Speaker Motivation and Adventure

Graduate in Business Administration, Sports Marketing Manager
Motivational speaker, endurance runner, adventurer

Break through your limits – Limits exist where human imagination ends.

Whether desert, jungle or mountain: Norman Buecher does not shrink from any challenge. The extreme sportsman and motivator proves this with his daring challenges: endurance runner Norman Buecher pushes his limits in his extreme runs. To perform at such a high level, extraordinary willpower and willingness to take risks are required. These characteristics make the extreme sportsman and runner of several ultra-marathons Norman Buecher, combined with his experience as an entrepreneur and business economist, a sought-after motivation expert.
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Urs Göppert - EnBW Vertrieb

„Norman Bücher captivated and enthused us with his authentic, engaging presentational style. He shared his experiences with us so that we could put them into practice in our own work and brought with him a wealth of wonderful ideas and tips. He and his presentation were pure motivation.”

Kaya Aydinli und Waltraud Höfer - F-Call AG

„Thank you very much for your interesting visit to our senior executives’ meeting. The presentation you gave on ‘Breaking through your Limits’ was very well received by all our participants. Your spellbinding tales and the images you showed of your adventures established an effective link between extreme sports and the world of business and illustrated very successfully how motivational forces can work for us as individuals. Many thanks for such stimulating and inspiring input.”

Katja Stieghorst - manager-lounge leaders network

„Good evening Mr Bücher and many thanks once again for your valuable presentation in Stuttgart last week. Truly wonderful.”

lectures by Norman Buecher

Adventure! Company

Just imagine: the entire staff of your company doesn’t consider their tasks as a job, or even work, but as an extreme and thrilling adventure! An adventure as the ultimate challenge with all its highs and lows, corners and edges that make up a real adventure. An adventure where everyone works on the same goal, not letting themselves be taken off course by storms, rainfall or other surprises along the way to the set goal. An adventure which above all has one goal: to enjoy themselves and being successful together, exactly what Normal Bücher appeals for in this special keynote speech!

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Extreme: the power of will

The lecture to the successful book “Extreme: The power of will”. The ‘Ultra-Trail du Mont Blanc’ is one of the toughest ultra-mountain races in the world. What moves people to face such an extreme challenge? Almost four long marathons in a row, ten difficult mountain passes through high alpine terrain and 9,400 meters altitude difference have to be mastered. In 14 days, extreme athlete Norman Buecher crossed the Atacama Desert in Chile, covering 600 kilometres and an incredible 6,000 meters in altitude. A dangerous run through the Brazilian jungle takes the endurance runner to his limits. This is the world of extreme athlete Norman Buecher, which he will present in his lecture “Extreme: The power of will” and show the audience the secrets of the willpower of an extreme athlete.

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Endurance runner Norman Buecher shows in his powerful presentation relying on the extreme sport, using the example of his successful extreme runs such as the “Run tot the Rock” or the “Atacama Challenge”, how to turn great visions into reality. In a fascinating and visually stunning way, he illustrates how boundaries between the known and the unknown are mastered – between the reliable comfort zone and the new terrain of an extreme challenge. As a motivation expert and Global Topspeaker, Norman Buecher skilfully draws the bow to professional life in his lecture on extreme sports. In doing so, the endurance runner presents the similarities as well as the transfer from adventure to everyday business life in an informative, exciting and entertaining way.

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7 continents: the youth lecture

For over seven years, endurance runner and youth ambassador Norman Buecher has been running around the world. He collects the concerns of children and young people to take them to the UN General Assembly. It is the longest and probably most unusual running expedition worldwide and a new challenge for the endurance runner. Just under 20,000 kilometres – that corresponds to a distance half a time around the world. The endurance runner passes 7 continents, 70 countries and countless places. By foot. From Berlin to Istanbul, via Delhi to Dhaka and on to the UN General Assembly in New York. With the mission as a youth ambassador to highlight the goals, dreams and fears of the generation of tomorrow.

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Motivation is on everyone’s lips, there are many motivational coaches. But: What does motivation actually mean? How doe I emerge motivated from setbacks? How can motivation really be motivating? In this unique lecture on the topic of motivation, endurance runner and motivational trainer Norman Buecher shows that setbacks and defeats are also part of the motivation cycle and how one always finds the way back to motivation. Through his experiences in extreme sports he has developed a “trial and error mentality” for himself and has learned how to return from setbacks, defeats and negative experiences motivated and strengthened.

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As a rule, humans do not even exhaust ten percent of their mental capacity. In this lecture on goal achievement, you will learn how to make full use of your potential. As an endurance runner, Norman Buecher knows that in an extreme race, 80% of the race happens in the mind and therefore decides on success or defeat. Mental strength decides whether you arrive or give up, whether you reach your goal or fail. This is the parallel between extreme sports and business: In this exciting and visually stunning lecture on goal achievement, managers and teams learn how self-motivation grows, willpower increases, and mental strength contributes to goal achievements.

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Norman Buecher is an extreme sportsman with body and soul. At the age of 22, he started his journey of becoming an endurance runner with his first marathon, only to successfully compete in of the toughest mountain runs in Europe, the Ultra-Trail du Mont-Blanc, almost 7 years later. The adventurer takes on daring challenges in extreme sports and competes in the most difficult marathons and ultramarathons in the world. As a graduated sports marketing manager, management consultant, Reiss Profile Master, graduate business economist as well as sports and fitness trainer, he has an immense know-how in sport and business, which he incorporates into his lectures.

The composition of experience for many years in extreme sports and his economical knowledge constitute the uniqueness of its exciting and benefit-rich lectures. Extreme sportsman Norman Buecher has the gift as a speaker to convey his extraordinary wealth of experience to the audience with competence, passion and rhetorical skill. Also in its numerous books life “Extrem: Die Macht des Willens” or “Abenteuer Motivation: Lebensimpulse des Extremläufers Norman Bücher“ on topics like motivation and willpower show the authority and enthusiasm ability of the sportsman.

In his lectures, the extreme athlete succeeds in telling the audience how much extreme sport has in common with work and everyday life. Motivational expert Norman Buecher shows in his lectures overwhelming photos of him from all over the world during his top sporting performances. The extreme sportsman Norman Buecher is one of the top experts when it comes to extreme sports and the corporate world. Because of his top performances, the Global Topspeaker is very often the subject of numerous media reports and with his visually stunning motivational speeches he is a guest at universities and colleges. For his outstanding achievements, also outside of the speaker scene, the extreme sportsman received the Global Topspeaker award in the category “Special Award”.

But the extreme runner is not only an expert in the business and sports world, he also finds the right words to inspire young people. In 2019 he started his heart project “7 CONTINENTS” and wants to make an impact on the future of children and young adults all over the world as an endurance runner and youth ambassador. For more than 7 years the youth ambassador runs around the world, collects voices of children on highly topical issues and presents them to the UN General Assembly. The endurance runner combines these exciting and motivating experiences in his youth lecture and gives the young people impulses that have a long-term effect and make them fit for life.


  • The secret behind top performances
  • Success-orientated work in sport and at work
  • Mental training for “extreme” projects
  • Reiss Profile Master

Event support:

  • Mental training for athletes and managers
  • Personal training or training support
Keynote Speaker Norman Buecher