Press Releases

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Futurologist Sven Gabor Janszky considers GDPR to be obsolete

Germany’s most famous futurologist Sven Gabor Janszky has publishes a new trend analysis with the provocative title „The last stand: Will data privacy become antisocial in the future?“ and thus takes up an issue that couldn’t be any more topical. The new General Data Protection Regulation (GDPR) by the EU only came into force at the end of May. But since then, businesses have been struggling with its implementation and have been worried about high penalties. Yet, Global Topspeaker Janszky considers the law to be outdated already and in his opinion, a revision and its adaptation to the digital age is inevitable.

„The current debate on data protection is a relic of old times and probably the last stand of traditional data protection“, is the conclusion of the innovative speaker who amazes his audience with profound studies, fascinating scenarios of the future and his unique rhetorical skills. In his new presentation, he also talks about the future of data privacy.

With digitisation and automation on the rise, the attitude towards data protection will also change, Janszky is convinced. Life in this interconnected world which is flooded with data can only work if information is properly filtered and analysed. Technologies such as intelligent assistance systems make everyday life easier and straighten out the data chaos. They cannot act upon the needs of their owners, however, if those don’t share their data.

In his trend analysis, Janszky concludes that a good many will inevitably have to change their way of thinking: „Politicians need to understand that they don’t have to make it easier for citizens to conceal their data but need to provide them with an opportunity to share their data while maintaining sovereignty over their data at the same time.” According to Sven Gabor Janszky, data protection to date is based on a way of thinking that prevailed in the eighties and as a consequence, is sadly outdated today.

Based on this scenario of the future, Sven Gabor Janszky has published nine data protection trends in his trend analysis. Together with the trend research institute 2b AHEAD ThinkTank he founded, he has developed new approaches for innovative business models. For in the wake of this development, companies also need to rethink their strategies with regard to brand loyalty and customer confidence. At the same time, this development provides a multitude of opportunities to deal with customers in a more personal and target-oriented way.

2b AHEAD ThinkTank’s complete trend analysis titled „The last stand: Will data protection become asocial in the future?“ is available for free download here.