Norman Bücher started the 7 CONTINENTS World Tour
After round about 50 days and around 2500km distance, the Global Topspeaker Norman Bücher will arrive in Istanbul, the end of the first stage. Bücher aims to run around 40 to 60 kilometres a day. In his rucksack he carries a flag, on which a microphone is pictured. The microphone symbolizes the voices of children, teenagers and young adults, who the Global Topspeaker will interview during his daily stages. Additionally, all his supporters which make this project possible, people, organisations and companies, are pictured on the flag.
To gain more supporters for this incredible project, Bücher originated a Crowdfunding-Campaign. Companies, who decide to support this giant project financially, receive a lecture as a 7 CONTINENTS-thank you. Additionally, the company logo will be printed on to the 7 CONTINENTS flag, which the Global Topspeaker will carry over every single finish line over the seven years. Bücher chose Istanbul to be the first finish line because of its symbolic character: Istanbul is the only city worldwide on two continents and has the same connecting imagery as Norman Büchers run around the world.